Alarming Creativity

2 Oct

Creativity comes in many forms this is why I will probably never run out of topics for this Club Creative Studio blog.  It is fun for me to use the topic of CREATIVITY because the range can be so wide and interesting.  Today’s post is no different.

As seen on Headline News, this report and video caught my attention as being both creative and no doubt “alarming”.  It seems that the Highway 85 billboard for Outback Steakhouse, near Norcross, GA (near Atlanta, Georgia) was displayed in an unusual yet creative manner.  It served as an alarming message to the public, as well as the 911 phone service and area Fire Department.

The visual of the billboard for promotion of their smokehouse steaks incorporated machines behind the sign structure that allowed a fog machine to blow smoke through the billboard area holes.  It looks like real smoke is emitting from the surface!

Travelers reported the sightings with concerns as 911 callers.  The restaurant says that several hours before the launch of the smoking aspects of the signs, the fire department was notified.  They say that message was not received in time before crew dispatched to check out what ends up to be “alarming creativity”.

Does creativity have its limits?

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17 Responses to “Alarming Creativity”

  1. clubcreativestudio October 3, 2011 at 3:50 AM #

    Yeah! Finally “gottcha, Roy” by making you figure out what the post was going to be about. I guess it depends on where you live or how often you travel our highways that determines if you feel there are too many billboards. They are invasive of our environment I agree with that. Do you know about the “South of the Border” billboards? The last time I saw them I was in South Carolina. Those drive me crazy because there are so many in a row and not far apart, each with a corney saying or visual.

  2. clubcreativestudio October 3, 2011 at 3:38 AM #

    Roy has always got an interesting point of view, Ali. I love hearing his take on posts and in his blogs and on twitter.

  3. clubcreativestudio October 3, 2011 at 3:36 AM #

    I agree Dena, about the innovative marketing idea. I just don’t know how the general public can see things so differently than the advertiser did. I am wondering too if there was a “trial run” at any point to actually analyze how it would appear to others.

  4. clubcreativestudio October 3, 2011 at 3:30 AM #

    This billboard must have seemed so realistic seeing it in person to warrent an urgent call. I am also sure that there is the human factor involved in knowing that if there was danger or trouble around you were able to help in any way- so you just do. Can’t blame anyone for caring, you can blame them for assuming and not reading the small print though.

  5. clubcreativestudio October 3, 2011 at 3:18 AM #

    I think that they deserve to be fined for “wasting time” on a false alarm. And, yes Suerae I think their information should have been shared earlier.

  6. clubcreativestudio October 3, 2011 at 3:12 AM #

    That is way too funny! Thanks for sharing. I like the Chic-fil-A 3-D cows asking us to “Eat Mor ChiKn”. When there was a hot and spicy version of the chicken sandwich, the life sized cows were dressed in firefighter attire. Cute. And now-a-days there are digital billboards that change from message to message before your very eyes. I guess that is another post idea!

  7. clubcreativestudio October 3, 2011 at 3:06 AM #

    Yes, ALWAYS READ THE SMALL PRINT but, hard to do when you are in a car. This is probably why they needed to market in a drastic visual way- to make people slow down enough to notice.

  8. clubcreativestudio October 3, 2011 at 3:02 AM #

    I wonder what that looked like at night. Probably more dramatic and distracting. I do agree that someone was definately thinking outside the box as far as creativity is concerned. It is good that people cared enough to report it to 911. I wonder if there was a public apology for causing alarm and perhaps risk to others while viewing their message.

  9. Tisha October 2, 2011 at 10:12 PM #

    Now, that’s what I call creative marketing. 🙂 I was thinking that same thing as Roberta. At least they were paying attention and want to help just in-case it was a fire. Although, the billboard did have a warning. I guess they were driving too fast to read the whole thing.

  10. Roberta October 2, 2011 at 8:37 PM #

    Love the fact that people actually took action. That says something about people today. As for the fact that people did not read the small print – duh, when do they ever

  11. Ali Bierman October 2, 2011 at 3:08 PM #

    And now for something entirely different…the company obviously thought about the reaction of drivers going by. Just doesn’t seem reasonable or safe to me. I do enjoy active billboards though. The one I loved as a kid–forget which roadway in NYC it’s on–a freight truck with illuminated tires that roll. It’s still there 50+ years later! And i still don’t know what it advertises!!!

  12. Ali Bierman October 2, 2011 at 3:03 PM #

    Interesting, Roy.

  13. Suerae Stein October 2, 2011 at 2:26 PM #

    Okay, that was funny, but perhaps Outback should have called the fire department a little earlier. What a waste of their time! I love creativity too – hope to continue to connect! Thanks for the chuckle this morning! ~ Suerae

  14. Staci October 2, 2011 at 2:23 PM #

    I bet the fire department isn’t finding it creative! It’s nice that people are concerned, I guess. However, I’m more concerned that these people have driver’s licenses but are not able to figure out it’s an advertisement…..

  15. Dena Hamilton October 2, 2011 at 1:57 PM #

    WOW! Very innovative idea, but I’m not sure it was very well thought out. While you want your billboard to attract attention, you don’t want it to be so distracting that it poses a public safety risk. Very well written! God bless and best of luck on the challenge.

  16. Roy A. Ackerman, PhD, EA @Cerebrations.biz October 2, 2011 at 1:55 PM #

    Hmmm. 1. I expected a clock. and 2. Don’t the driver’s get it? After all, if a billboard burns, is it not an aesthetic improvement???
    Thanks for my Sunday funnies!

Trackbacks/Pingbacks

  1. Alarming Creativity | Random Creativity | Scoop.it - October 2, 2011

    […] Alarming Creativity Creativity comes in many forms this is why I will probably never run out of topics for this Club Creative Studio blog.  It is fun for me to use the topic of CREATIVITY because the range can be so … Source: clubcreativestudio.wordpress.com […]

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